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Academic Experience

  • Ph.D. of Business Administration, National Chengchi University

  • Master of Tourism & Leisure Management, National Chiayi University

  • Bachelor of Travel Management, National Kaohsiung University of Hospitality and Tourism

Specialty

【Business management】

  • Marketing management:
    market orientation, consumer behavior

  • Strategic management:
    knowledge-based theory, Transaction cost economics

  • Organizational behavior:
    OCB, positive/negative emotion

  • Supply chain management:
    distributor-retailer channel, B2B exchange process

【Service industry】

  • Service marketing, Travel product innovation

  • Hospitality human resource management,

  • Tourism market knowledge, Recreational and travel behavior

Work experiences in Industry, Government, and School
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[學]經歷

  • 國立臺北護理健康大學休閒產業與健康促進系 助理教授、副教授​106/2~迄今

  • 國立臺北護理健康大學行政職務：
    學務長、    休閒產業與健康促進系系主任、學務處課外活動組組長

  • 龍華科技大學專任助理教授102/8~106/1

  • 國立臺北商業學院兼任助理教授104/2~104/7

  • 國立澎湖科大專案講師101/8~102/7

  • 國立高雄第一科大兼任講師100/8~101/1

  • 國立政治大學兼任講師100/8~101/7

[官]經歷

  • 臺北市政府觀光傳播局聘用研究員97/1~97/7

  • 臺北市政府交通局聘用研究員96/6~96/12

[產]經歷

  • 國際領隊93/9~95/6

  • ​旅行業 海外業務員 92/7~93/1

Honor

  • 2018-2024國立臺北護理健康大學論文發表獎勵

  • 2023-24 Rotary Alumni Association校友會菁英獎

  • 2023-科技部獎勵彈性薪資補助

  • 2018-科技部獎勵彈性薪資補助

  • 2016-科技部獎勵彈性薪資補助

  • 2016-陳文賢教授傑出研究獎

  • 2015-陳文賢教授傑出研究獎

  • 2012-國科會獎勵人文社會科學領域撰寫博士論文(101-2420-H-004-030-DR)

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Research Publication

Journal Paper

  1. Chen, K. Y.[陳冠仰], Chang, K. Y., and Wu, H. M. (2025). Knowledge-based resilience and robustness of travel agencies in facing tourism supply chain disruptions. Business Process Management Journal, accepted.（SSCI, IF= 5.80 in 2024）
     

  2. Chen, K. Y.[陳冠仰] (2025). Negative and positive antecedents for lodging providers’ engagement and market knowledge sharing on online travel agencies. International Journal of Hospitality Management, 88, 102531.（SSCI, IF=8.30 in 2024）國科會補助 Funds support from NSTC 112-2410-H-227-001-MY2.
     

  3. Chen, K-Y[陳冠仰], Wu, H. M., and Wu, H.-C. [correspondence] (2025). Impact of violence on work morale in Taiwanese nursing work environments: The moderator of perceived organizational support. International Nursing Review, accepted.（SSCI, IF= 3.80 in 2023）產學案補助 Funds support from Shin Kong Wu Ho-Su Memorial Hospital Grant/Award Number 113D004-5 and 108D001-5
     

  4. Wu, H. M., Chang, K. Y., and Chen, K-Y [陳冠仰 (correspondence)] (2024). Nature's time travelers: Exploring the impact of natural perceptions within nostalgia process on emotional well-being and place attachment.  Journal of Outdoor Recreation Study, 37(4), accepted.（TSSCI）
    吳宣漫、張光宇、陳冠仰 (2024)，大自然的時光旅行者：探索懷舊過程的自然知覺對情緒健康和地方依戀的影響，戶外遊憩研究。
     

  5. Dai, Y. D., Huang, F. H., Chen, K. Y.[陳冠仰], Chen, W. J., Huan, T. C. (2024). Recreational scuba diving as a special form of tourism: lessons from Taiwan. Tourism Review, Vol. 79 No. 3, pp. 757-779..（SSCI, IF= 7.300 in 2023）
     

  6. Chen, K. Y.[陳冠仰], Hsiao, C.-H., Chang, K. Y. (2024). Leisure agriculture can effectively innovate by understanding the market? The perspective of marketing dynamic capabilities.  Journal of Tourism and Leisure Studies, Vol. 30 No. 1, pp. 55-80.（TSSCI）
    陳冠仰、蕭至惠、張光宇 (2024)，    休閒農業了解市場就能有效創新?行銷動態能力觀點，觀光休閒學報。科技部補助 (MOST 110-2410-H-227-008)、鄉村發展研究計畫補助(109農再-2.1.3-1.3-企-016)
     

  7. Hsiao, C.H., Chen, K. Y.[陳冠仰], Yeh, S. S., Hsieh , Y. T., Huan, T. C. (2024). Does negative publicity change tourists’ advocacy intention of online hotel website? Searching for answers from an Online-Travel-Agency study. Service Science, accepted.（SSCI, IF= 2.300 in 2022）國科會補助 (NSTC 111-2410-H-227-009)
     

  8. Wu, Hsiu-Chuan; Hsu, Chi-Ho; Chen, K-Y [陳冠仰 (correspondence)] (2024). Relationship between nurses’ mood at work and work engagement: Work morale as a mediator. International Nursing Review, 71(3), 602-609.（SSCI, IF= 3.80 in 2023）產學案補助 Funds support from Shin Kong Wu Ho-Su Memorial Hospital Grant/Award Number 108D001-5. 
     

  9. Dai, Y. D., Chen, K. Y.[陳冠仰], Chi, C. S.,and Huan, T. C.(2023). Constructing a conspicuous leisure behavior Scale. Journal of Leisure Research, Vol. 54 No. 3, pp. 354-372. （SSCI, IF= 2.50 in 2023）
     

  10. Chen, K. Y.[陳冠仰] and Huan, T. C.(2022). Explore how SME family businesses of travel service industry use market knowledge for product innovation. Journal of Business Research, Vol. 151, 519-530. （SSCI, IF= 10.969 in 2021）科技部補助 Funds support from MOST 108-2628-H-227-001-MY2.
     

  11. Chen, K. Y.[陳冠仰], Altinay, L., Chen, P. Y., and Dai, Y. D. (2021). Market knowledge impacts on product and process innovation: Evidence from travel agencies. Tourism Review, Vol. 77 No. 1, pp. 271-286.（SSCI, IF= 7.689 in 2021）科技部補助  Funds support from MOST 107-2410-H-227-003.
     

  12. Zhuang, W. L., Chen, K. Y.[陳冠仰], Chang, C. L., Guan, X., Huan, T. C. (2020). Effect of hotel employees’ workplace friendship on workplace deviance behavior: Moderating role of organisational identification. International Journal of Hospitality Management, 88, 102531.（SSCI, IF=9.237 in 2020）

     

  13. Chen, K. Y.[陳冠仰] and Huan, T. C.(2020), Facilitating weaker firms’ market knowledge in asymmetric B2B relationship from structure, process, and strategy aspects – a case of travel industry. Journal of Knowledge Management, 24(3), 697-716. （SSCI, IF= 8.182 in 2020）科技部補助 Funds support from MOST 108-2628-H-227-001-MY2.
     

  14. Dai, Y. D., Peng, C. J., Zhuang, W. L., Chen, K. Y.[陳冠仰], and Wang, L. Y. (2019). Using Means-End Chain to Explore the Benefits, Experiences, and Values of Hakka Cultural Tourism. Journal of Outdoor Recreation Study, 32(4)，25-54（TSSCI）
    戴有德、彭椿蓉、莊文隆、陳冠仰、王琳鈺 (2019)，以方法目的鏈探討客家文化觀光之利益、體驗與價值內涵。戶外遊憩研究。
     

  15. Dai, Y. D., Chen, K. Y.[陳冠仰], Gong, X., Zhuang, W. L., Li, A. N., and Huan, T. C . (2019, Jul). Developing Chinese tourist' leisure literacy scale from the perspective of Chinese culture. Tourism Management Perspectives, 31, 109-122. （SSCI, IF= 3.648 in 2019）
     

  16. Chen, K. Y.[陳冠仰],  Zhuang, W. L., and Fang, David. (2019, Jul). Using social network theory to explore the effect of market knowledge on innovation in service industries: A case of travel agencies.Journal of Management & System, 26(3), 365-392.
    陳冠仰、莊文隆、方文熙，(2019)，以社會網絡理論觀點探討服務業市場知識對創新績效之影響：旅行業為例，管理與系統。（TSSCI）科技部補助 Funds support from MOST 105-2410-H-227-009-MY2.
     

  17. Dai, Y. D., Hou, Y. H., Chen, K. Y.[陳冠仰], and Zhuang, W. L. (2018, Mar). To help or not to help: Antecedents of hotel employees' organizational citizenship behavior. International Journal of Contemporary Hospitality Management, 30(3), 1293-1313. （SSCI, IF= 3.957 in 2018）
     

  18. Chen, K. Y.[陳冠仰] and Lee, C. F. (2017, Jun). Market knowledge of the travel industry from knowledge-based view: A case of two Taiwanese travel agencies,  Asia Pacific Journal of Tourism Research, 22(7), 781-797.（SSCI, IF= 1.352 in 2017）科技部補助 Funds support from MOST 104-2410-H-262-006.
     

  19. Chen, B. Y., Chen, K. Y.[陳冠仰], Wu, L. Y. (2017, Mar), The impact of trust and commitment on value creation in asymmetric buyer–seller relationships: the mediation effect of specific asset investments, Journal of Business & Industrial Marketing, 32(3), 457-471.（SSCI, IF= 1.833 in 2017）
     

  20. Dai, Y. D., Chen, K. Y.[陳冠仰], Zhuang, W. L. (2016,Jun). Moderating effect of work–family conflicton the relationship between leader–member exchange and relativede privation: Links to behavioral outcomes. Tourism Management, 54,369–382.（SSCI, IF= 3.354 in 2016）
     

  21. Wu, L. Y., Chen, K. Y.[陳冠仰], Chen, P.Y., and Tung, P. J. (2016,Jan), Revisiting Associations between Specific Asset Investmentand Loyal and Cooperative   Behavior: A Complexity Theory Perspective. Journal of Business Research, 69(9),3545-3552（SSCI, IF= 5.947 in 2016）
     

  22. Lee Chengfei, Chen, K. Y.[陳冠仰] (2016,Jun), Exploring factors determining the attractiveness of railway tourism, Journal of Travel & Tourism Marketing, 34(4),461-474（SSCI, IF= 1.453 in 2016）
     

  23. Chen, K. Y.[陳冠仰], Chen, P. Y., Dai, Y. D., and Wu, L. Y. (2016). Perceived Quality, Perceived Value, and Behavior Intention from the Perspective of Transaction Cost. NTU Management Review, 27 (1): 191-224.（TSSCI）
    陳冠仰、陳柏元、戴有德、巫立宇(2016)，知覺品質、知覺價值與行為意圖關係之研究－交易成本觀點，臺大管理論叢。
     

  24. Wu, L. Y., Chen, P. Y., and Chen, K. Y.[陳冠仰] (2015,Nov). Why does loyalty–cooper action behavior vary over buyer–seller relationship? Journal of Business Research, 67(1), 2322-2329（SSCI）                                                                                                                                             

  25. Do Firms Understand Employees? A Study of Employee Knowledge with Internal Market Orientation and Knowledge-Based View. Journal of Human Resource Management，15(4)，1-24.（TSSCI）科技部補助 Funds support from MOST 103-2410-H-262-001
    陳冠仰、洪順慶、黃瑞傑*及李正慧（2015年12月）。企業瞭解員工嗎？從內部市場導向及知識基礎觀點探索員工知識之研究。人力資源管理學報。
     

  26. Wu, L. Y., Chen, K. Y.[陳冠仰], Chen, P. Y., and Cheng, S. L. (2014,Jan). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768-2776（SSCI）

                                              

  27. Dai, Y. D., Li, A. N., Lu, W. B., Chen, K. Y.[陳冠仰], Yang, C. W. (2014), Antecedents of Environmentally Responsible Behavior in Heritage Tourism: From the Viewpoints of Authenticity Perception, Nostalgia Emotion, and Place Attachment. Journal of Outdoor Recreation Study, 27(4)，59-91.（TSSCI）
    戴有德、李安娜、呂文博、陳冠仰、楊純瑋(2014)，襲產觀光遊客環境負責任行為前置變數之研究：以真實性、懷舊情感與場所依戀觀點探討之，戶外遊憩研究。

         

  28. Dai, Y. D. Dai, Y. Y., Chen, K. Y.[陳冠仰], Wu, H. C. (2013,Jul). Transformational vs. Transactional leadership: which is better? A study on employees of international tourist hotels in Taipei City. International Journal of Contemporary Hospitality Management, 25(5),760-778.（SSCI）. (2013,Jul).

                                                                                                                            

  29. You-De Dai* Wen-Shiung Huang** Hai-Ching Lee** Chen, K. Y.[陳冠仰] (2012). A Study on Relationships between Satisfaction of Setting Attribuyes and Place Attachment in Recreational Scuba Diving. Journal of Outdoor Recreation Study, 25(1)，25-55（TSSCI）
    戴有德,黃文雄,李海清,陳冠仰(2012)，在休閒潛水活動中環境屬性滿意度與場所依戀關係之研究。戶外遊憩研究。

                                    

  30. 陳冠仰，戴有德，方世榮（2010年12月）。國內航空業關係利益、關係品質及顧客自發性表現行為之研究。運輸學刊，22(4)，P.447-P.480。（TSSCI）                                                                  

  31. 戴有德，林濰榕，陳冠仰（2010年09月）。襲產觀光中的懷舊情感是否需要真實性？兼論解說之調節角色。戶外遊憩研究，23(3)，P.61-P.86。（TSSCI）                                                             

  32. 戴有德，陳冠仰，Mattila,A.S.（2010年04月）。知覺程序與消費者涉入對旅遊產品再購意願影響之研究。戶外遊憩研究，23(1)期，P.53-P.83。（TSSCI）                                                          

  33. 林士彥，陳冠仰*（2009年03月）。國民旅遊在服務品質、服務價值、滿意度與忠誠度關係之研究--以茂林國家風景區為例。顧客滿意學刊，5(1)期，P.1-P.32                                                     

  34. 戴有德，陳冠仰，李素馨（2008年12月）。遊憩涉入、場所依賴與場所認同因果關係之研究：以東豐綠色走廊遊憩自行車使用者爲例。戶外遊憩研究，21(4)期，P.27-P.57。（TSSCI）

​

Others

  • Chen, Forrence H.-H., Cheng, L.-K., Chen, K. Y.[陳冠仰] (2025). The role of market knowledge and organizational cohesion in leadership-process innovation relationship. Journal of the Knowledge Economy, accepted. 國科會補助 Funds support from NSTC 112-2410-H-227-001-MY2

​

Conference Papers

  • 陳冠仰、陳柏元、戴有德、巫立宇，(2014)，知覺品質、知覺價值與行為意圖關係之研究—交易成本觀點，服務科學-創新、設計、管理、永續經營與競爭力，臺大管理論叢專題研討會        

  • 戴有德、李安娜、陳冠仰、邱裕銘、莊文隆，(2014)，華人休閒素養內涵初探，中華民國戶外遊憩學會2014第十六屆休閒、遊憩、觀光學術研討會                                                                             

  • 陳冠仰，2014，以價值鏈觀點探討文化創意產業商業模式之研究，第二屆海洋觀光暨運動休閒產業國際學術研討會（論文發表優秀論文獎）                                                                                  

  • Shun-Ching Horng, An-Hsin Chang, Kuan-Yang Chen(2012,Aug).The Business Model and Value Chain of Cultural and Creative Industry. 2012, World Marketing Congress, Cultural Perspectivesin Marketing. ,Buckhead (Atlanta), Georgia, USA.                                                       

  • 李明儒、陳冠仰、戴有德、白如玲，(2013)，旅行業市場知識之研究：知識基礎觀點，2013觀光與休閒管理學術研討會、中華觀光管理學會、國立高雄餐旅大學觀光學院旅、國立嘉義大學觀光休閒管理研究所，2013年1月12日                                                                                               

  • 戴有德、李明儒、白如玲、陳冠仰，(2013)，線上旅遊產品知覺品質、知覺價值與行為意願之研究：以品牌利益和知覺風險為前置因素，2013觀光餐旅暨語言文化趨勢研討會、僑光科技大學觀光與餐旅學院、國立暨南大學休閒學與觀光管理學系，2013年4月10日                                 

  • 戴有德、林致瑋、陳冠仰、李沛欣，(2013)，向上影響行為、領導者─成員交換與師徒關係之研究：兼論學歷之干擾─以國際觀光旅館員工為例，2013觀光與休閒管理學術研討會、中華觀光管理學會、國立高雄餐旅大學觀光學院旅、國立嘉義大學觀光休閒管理研究所，2013年1月12日                                                                                                                                                

  • Kuan-Yang Chen, Shun-Ching Horng (2011,Sep). Market Knowledge: A Revisit with Taiwan Case. The 6th Asia Pacific Retail Conference, Malaysia.

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